In his book, the author explains how the problem lies in the fact that many authors offer a "quick fix" that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results.
The ancient gods came from the stars, some to enslave and others to liberate. This world was liberated from slavers a few thousand years ago by benevolent forces. Ask anyone in India, they accept it as fact. That was but one battle. The war in the heavens continues to this day. Sometimes, they need new blood Want to know what it might be like from 'the other side? This story gives a possible explanation as to the origins of many religions and the existence of life on other worlds.
Join a small group of scientists and soldiers as they find themselves stuck in the middle of the biggest war of all, aboard the most powerful star ship ever created - the flagship of an entire fleet. They receive instructions from a mysterious energy being that claims to have created all corporal life, to thwart an even more mysterious adversary - the source of all evil.
What would you do? The present research examined the influences of the halo effect and the similar-tome effect on physical and sexual attractiveness for hiring decisions. It was hypothesized that the halo effect would cause applicants rated highly in physical and sexual attractiveness to receive higher ratings of hireability than unattractive applicants.
However, if the similar-to-me effect is influential for levels of attractiveness in hiring situations, participants who rated themselves as less attractive should favor unattractive applicants. The results did not show an interaction between participant self-ratings and ratings of hireability, indicating the similar-to-me effect does not apply to physical or sexual attractiveness.
There was a main effect of sexual attractiveness of the applicant for hireability, showing support for the halo effect.
This effect was only found for White applicants, potentially due to in-group bias and out-group homogeneity. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure. This complete summary of the ideas from Phil Rosenzweig's book "The Halo Effect" shows how success in business is actually far more elusive than most business books, gurus and best-selling professors would have you believe.
In his book, the author explains how the problem lies in the fact that many authors offer a "quick fix" that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results.
Morgan Snow is a well-known sex therapist with a prestigious clinic devoted to the psychology of sex. One of her patients, Cleo, is a beautiful, cultured prostitute who runs her own call-girl business. Cleo has been coming to Dr. Snow because she's fallen in love, but is unable to have a healthy sexual relationship. One day, Cleo arrives with a manuscript for a tell-all book A serial killer has been at work in the city, and Detective Noah Jordan turns to Morgan Snow to find out more about the psychology of a sexual murderer.
Both Morgan and Noah suspect there is a link between the serial killer and Cleo's sudden disappearance, and work together to find her - before it is too late.
Covers such topics as the history and philosophy of raku, types of clay, forming techniques, firing, glazes and decoration. Types of kilns and kiln construction are also fully explained and the book includes a gallery of works from around the world along with updated clay and glaze recipes. The book is designed as a text for undergraduate and graduate courses in sensory evaluation and as a reference for industrial practitioners.
It covers all the basic techniques of sensory testing, from simple discrimination tests to home use placements for consumers. It provides a practical guide to how tests are conducted and, for the reader who wishes a deeper understanding, provides the fundamental psychological and statistical theories that form the basis and rationale for sensory test design.
Statistics used in sensory evaluation are demonstrated as integrated applications in the context of appropriate sensory methods and are also presented as a stand-alone material in appendixes.
Statistical applications are tailored to common and relevance are obvious, and space is not wasted on designs or analyses that are not suitable for data collection from human observers. The text presents divergent philosophies in a balanced manner. Chapters are constructed so that beginning students who want only practical aspects of conducting sensory tests will find clear instructions on how tests should be conducted. Advanced students and practitioners will profit from the detailed section on rationale and sensory evaluation issues.
I have read many books on this intriguing subject, but this is the Rolls-Royce. This volume is a comprehensive synthesis of the latest research achievements concerning harmful algae HA ecology. This volume is intended for researchers in HA ecology as well as for advanced students, lecturers, and environmental managers. The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms.
Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology.
Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference.
Key features include: signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.
A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.
Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands luxury, corporate and retail , international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka.
With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Provides information on a variety of texturing and lighting techniques with Maya, covering such topics as working with custom shaders, rendering, and texture mapping. No matter what type of business or even nonprofit organization you are managing, a written performance appraisal is good management.
Employee reviews can serve as a platform for employees to bring forth questions and concerns.
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