Below listed are some social media marketing strategies that will help you increase mobile app downloads and make your app a commercial success;. Keep your app users hooked by offering incentives and special trials.
Such reward based activities can be undertaken when you are looking for new users or want present users to try the premium version. When established brands come out with an app for their business, they should focus on their existing customer base and give them incentives to install the new app and try it.
The contest was well promoted through their Facebook page. New mobile application owners can also try something similar. Social media marketing is simple but a time consuming task. You need to stay connected and keep engaging your fans Hire a team for social media marketing. With new apps coming everyday and most investing heavily on promotion, the need to maintain your current user base becomes the first priority.
Use social media to remind application users that you are up and improving. Sygic navigation app is doing a great job on Facebook. If you get featured some place great because of a distinguished feature of your app, let your fans know. You can also seek reviews and suggestions to keep your audience involved. You can then work on those suggestions and come up with regular updates. Share user generated content instead of promotional.
Try to clarify doubts and issues. Become part of the festive spirit by running campaigns around upcoming events and special occasions. Connect your updates to the latest events, holidays and engage exiting app users. Brands have become very creative in using the hype around upcoming holidays to their benefit.
By doing this, it motivated its existing users to GIFT their paid application to a new customer of their target age group. Such offers will help generate revenue without making you seem desperate. So, when you think of incentives, think about monetization as well. Such activities can also be put to use when traffic is low or user base is depleting. Mobile application owners can link the contest and event giveaways by:.
If not many, create at least one social media profile that you use to keep in touch with your users. Share all details about your app and be as descriptive as possible.
Use the keywords that people use to search for apps like yours in the app store. Thus when people search for apps in your category on Google, your social media profile with all the relevant keywords will rank well and get you free visibility.
Social media websites have high authority on search engines and thus a social profile can easily rank well. Source: TechCrunch. Burst campaigns are when an app marketer decides to focus a significant amount of their ad spend over a short period. The aim is to increase the visibility of the app on the respective app stores, resulting in downloads and installs for the app marketer. Users are often rewarded for installing the app during a burst campaign with virtual rewards too — a win-win situation.
It must also be said, however, that incentivized mobile ad networks can deliver just as high-quality LTV users as other types of mobile traffic do. Pros and cons aside, we thought it would be useful to assemble a list of some of the key incentivized mobile ad networks out there and put them all into one place.
From TapJoy to TinyLoot, our list should help out app advertisers, app developers, and anyone else interested in the incentivized model.
Incentivized ads reward users upon the completion of actions, such as installing an app , completing a video ad view, or engaging with an app in some other way. The reward for this is often a virtual currency, a game item, an upgrade, or a discount on a product.
Incentivized ads example 2. Source: Appsflyer. Here are some of the biggest incentivized ads offers along with their platform and country in the table below. Founded in , AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.
Mobupps is are a performance-oriented ad network, with over 10 years of experience in mobile user acquisition. Just like you can optimize your website for search engines, you should do it as well for your social media profiles. The CTAs you choose for your promotions are key. Try different ones and track which ones provide the most clicks and the most downloads to optimize your copies afterwards and use the most effective options to engage your audience.
As always, having a good product is one of the main keys of any kind of app marketing strategy. There are many different ways that you can work to improve your app downloads through social media, whether by promoting it through your own social media channels, via influencers or by inciting your own audience to talk about the app on their own account.
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However, blocking some types of cookies may affect your experience on the site and the services we can offer. This will encourage consumers to share the app in their network and you'll get more downloads. If you think of your mobile app as secondary to the desktop or web experience, so will your customers. Make mobile the heart of your business: The app should be the primary focus of development and marketing.
This can be a difficult perspective change for many companies, but mobile is now the dominant computing platform, and it makes sense to put the mobile experience front-and-center. Write a post about the app with features, benefits and high-quality screenshots that showcase it in the best light. Even better, include a demo video. The more informed users are and what's in it for them, the more interested they will be.
Just remember to add a call-to-action so they can download it directly. When you make the decision to develop a mobile app for your company, always remember the two golden rules: 1 Design your app so that it will work on almost any mobile device, and 2 Strive to make the app as user friendly as possible for your customers.
Give customers a trial membership to try the app out and a tutorial that explains what they can do. Follow that up with an introductory rate if you plan on charging a subscription or other type of pricing model. Facebook and Instagram advertising offers a campaign objective to encourage mobile downloads.
This is a great way to get your app out there in front of the target audience and allows them to download it with just a couple of taps. When someone subscribes to your email list, they should get an email right away, and that email should tell them where they can get your app.
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